Facebook Ads for Cleaning Businesses (Advertising Guide)
The highest ROI Facebook ad strategies
If you’re looking to pick up some more leads for your cleaning business, then Facebook ads for cleaning businesses can be a fantastic strategy.
Unfortunately, most cleaning businesses make a complete mess of advertising on Facebook, only enriching the social media company and not themselves.
In this article, we will discuss the highest ROI Facebook ad strategies for your cleaning business.
You can implement them immediately to turn a tidy profit and open your business up to a new set of residential or commercial cleaning customers.
Why You Should Use Facebook Ads for Your Cleaning Business
Quick Results: In this article, we’ll show you how to set up a Facebook ad in under an hour. As soon as you start your ad, you can start speaking with potential customers that same day!
That sure is much faster than door knocking, bandit signs, and BNI meetings. This is especially important when you’re just starting your cleaning company and don’t have a base of existing customers to refer you to new customers.
Large Customer Base: Facebook has an estimated 2.89 billion users. Most adults in the US are on Facebook engaging with content. There is no other place where you can engage with this many people from the comfort of your own home/office.
Targeted Demographics: You’re obviously not trying to advertise to all 2+ billion Facebook users. Facebook lets you be super detailed in who you’re targeting so you can get the biggest bang for your buck.
Compare that to billboard advertising, where you’re paying for every person who drives by your ad regardless of if they even own a home or live in your target market.
Key Takeaway: These three reasons alone make Facebook the most powerful advertising platform of our time for growing your cleaning business. With that being said, you need to know how to use it if you want to get a positive ROI for your cleaning business and achieve success.
Do NOT Do Boosted Posts
The first mistake businesses make when attempting Facebook ads is doing a boosted post instead of using the Facebook Ads Manager.
In fact, you’re probably already guilty of this if you’ve tried your hand at Facebook ads already. (Don’t worry, we won’t judge you).
So what’s the difference?
Boosted posts are the simplest way of advertising cleaning services on Facebook. But, (and that’s a BIG but) that simplicity comes at a cost as you don’t get access to the full Facebook Ads Dashboard.
Why does this matter?
Well, your boosted post will be shown to all the same audiences as an ad created in the Facebook Ads Dashboard. However, you’ll have less creative control over who EXACTLY sees your post, what it looks like, and when they see it.
This creative control is where the real money is made inside Facebook Ads. And it’s a shame that most business owners don’t know they’re just a step away from bigger cleaning profits.
Facebook Business Manager
The first step in taking full advantage of the Facebook Ads software is setting up your Facebook Business Manager. From within your Business Manager, you can manage your page/s, ad accounts, and even invite others to manage them for you.
If you haven’t set it up already, you’ll want to navigate to this link:
Create an account, enter your business and personal details and click Submit.
We’re not going to go too deep into completely setting up your business manager in this post; instead, watch this video.
By the end of the video, your business manager should be completely set up with both your page and new or existing add account inside.
Creating a Campaign
Now it’s time for us to put our money where our mouth is and show you how to make some money.
Click the green “+ Create” button.
It will then ask you to choose your campaign objective. Later, we’ll explain why you’re going to choose “Messages” instead of the other options.
For now, just trust us.
Click next, then name your campaign.
You can skip the sections that say A/B Test, Campaign Budget Optimization, and Optimization & Delivery.
Now, you’ll set your budget and choose your target audience. In this section, you can choose the age of your target market, where they live, what language they speak, and so much more.
For a cleaning business, you’re targeting homeowners, so we like to use the age range of at least 27 to around 70. Sure, you may miss out on a few younger homeowners and older folk who are technologically savvy.
However, there are more than enough customers within your target age range, which will cost you a lot less.
Or, if you’re going for post-construction cleaning leads, target business owners by filtering for Facebook page admins.
Important: In the audience placement section, you’ll want to select Manual Placements. Deselect Audience Network and Facebook Instant Articles. We’ve found these placements don’t convert as well as the Facebook and Instagram timelines & stories.
The last step is to craft a creative that immediately grabs the attention of your target audience. The general consensus is that videos are more engaging than photos.
We like to use videos to show viewers before and after shots. We want to create social proof ASAP with potential customers as this builds trust.
Select “single image or video” under Ad Setup, then simply upload your photos and put them in your desired order.
Facebook makes it really easy to turn photos into beautiful video slideshows.
From there, all you need to do is create a headline and call to action to inspire people to message your business.
Message conversions are the lowest impact way of acquiring leads as it makes it super easy for customers to begin a conversation. From there, you can answer their questions in messenger, get them on the phone, or even book them over messenger.
The best part, you can do all of this without needing a website for your cleaning business or thousands to spend on a billboard.
When done right, this strategy can get you leads for as little as $10 and customers for as little as $30.
How’s that for ROI?