5 Eye Catching House Cleaning Ads Being Used Right Now

We’re Unveiling the Secrets of Successful Cleaning Campaigns

7 min read

Eye Catching House Cleaning Ad
YouTube video

Digital ads are a cost-effective and targeted way to achieve your marketing goals, whether you want to grow your social media followers, raise brand awareness, or boost customer conversions. What’s more, it’s easy to track results in real time to ensure every dollar spent counts.

Take inspiration from our top choices of house cleaning ads and learn tried-and-true tips on creating the best online ads.

Key Elements of Eye-Catching House Cleaning Ads

An attention-grabbing ad features compelling content that makes people interested in what you have to say. Your house cleaning ad should have the following key elements:

  • Rich visuals: Whether you use photos, videos, or animations, your cleaning ad should be visually appealing to draw attention. Avoid text-heavy ads, which usually don’t engage viewers effectively.
  • Catchy headline: This is the first thing users see when viewing your ad, so make sure your headline is timely and relevant. Mention something outstanding about your cleaning services. You can also use an intriguing question, a quote from a customer testimonial, or numbers like the typical hours people spend cleaning every week.
  • Short, benefit-rich ad copy: Short copy works because it’s easily digestible and more memorable. Focus on the benefits of your cleaning services that will make your customers happy instead of simply telling them about what you do. For example, hiring professional cleaners frees up time so people can enjoy their hobbies and be worry-free.
  • Targeted to your specific audience: Tailor your house cleaning ad according to your buyer persona or ideal client. For example, you can create ads targeting busy moms in bustling households or working professionals without extra time for cleaning.
  • Mobile-friendly: Most people today use their smartphones and tablets to browse the web and check their social media accounts, so ensure your house cleaning ads look great on desktop and mobile devices.
  • Clear call-to-action: Lastly, you want users to know what to do after viewing your ad. Encourage them to get a free estimate, book now, or visit your website to learn more about your cleaning services.

Pro Tip: Use Canva, a free-to-use online tool, to design creative house cleaning ads. Be sure to use high-resolution images, videos, and graphics for professional-looking results.

5 House Cleaning Ads Examples

We’ve analyzed five house cleaning ads to give you feasible ideas and help you craft an amazing advertisement for your cleaning business.

1. Focus on your memorable branding.

The Cleaning Authority’s video ad creates a memorable impression by highlighting the company’s well-polished branding within the ad copy: “We clean with authority, so you can live life with authority. The Cleaning Authority.”

Why the ad works:

  • Video content is engaging and professionally made
  • Short, to-the-point copy delivers the message in seconds, perfect to hold the attention of busy viewers who don’t like watching lengthy ads
  • Shows friendly, smiling employees looking directly at the camera to build a connection and wearing branded uniforms for added credibility
  • Shows happy clients doing what they love in their free time, thanks to reliable cleaning services
  • Calls-to-action, including “get your free estimate” (an enticing incentive with no commitment) and “learn more,” guide viewers toward the next step

Key Takeaway: A strong brand identity builds trust and differentiates your cleaning company from the rest. Ensure brand consistency across all marketing channels, including your online advertising, website, business pages, and traditional ads like flyers.

2. Get creative to stand out.

When you want to make an unforgettable impression, an extra creative ad will do the trick. Better Life Maids gets it right with their superhero-comics-inspired animated ad.

Why the ad works:

  • A compelling headline immediately makes viewers understand how much time they’ll save with professional cleaning services. It also highlights “pet and planet-safe recurring cleaning.”
  • Hooks viewers with a superhero comics poster featuring a flying cleaning lady equipped with cleaning tools, ready to save the day
  • The eye-catching tagline “STL’s Better Grime Stoppers!” adds a punch of inventiveness.
  • Immediate calls-to-action “get an instant quote” prompts viewers to move on to the next step

Key Takeaway: Creativity will make your house cleaning ads very memorable. An animated ad immediately catches attention, particularly if you use intriguing imagery, inject a bit of humor, or tell a short, captivating story.

3. Highlight your value and excellent reputation.

One of the leading maid service companies in the U.S., Maid Right paints a picture of a trustworthy and reputable cleaning company every customer can trust.

Why the ad works:

  • The headline emphasizes the company’s unique selling proposition: “non-toxic and eco-friendly cleaning and disinfecting products.”
  • Visually appealing photos of a spotless kitchen, sparkling clean bathroom, and a lovely living room
  • Consistent brand colors in the logo, backdrop, fonts, and photos
  • Highlights “reliable, certified house cleaning services” and “award-winning company” to build credibility
  • Effective calls-to-action, including “learn more” and “get your instant online quote today”

Key Takeaway: A compelling ad showcases your value and the unique benefits you offer to potential clients, whether you use only eco-friendly cleaning products, hire certified cleaners, or provide award-winning services.

4. Show seasonal ads, plus add social proof!

Perfectly timed for the Christmas season, this video ad by Better Life Maids captures the spirit of the holidays.

Why the ad works:

  • Features a glowing customer testimonial as social proof in the headline to influence decision-making
  • A heartwarming, 40-second video shows loved ones enjoying the holiday season and tells viewers to value time spent with family. The ad highlights how professional cleaning impacts the lives of people.
  • Ends with a nice tagline, “Let Better Life Maids clean for you.”
  • Has an effective call-to-action backed by the noteworthy fact “15 years of healthy homes”

Key Takeaway: Create ads in tune with various seasons and holidays. While evergreen ads are great for year-round use, seasonal ads effectively pinpoint relatable pain points. For example, show how cleaner homes are extra important during holiday get-togethers or how deep carpet cleaning is a must during spring.

5. Entice potential customers with discounts and limited-time offers.

Do you offer a certain discount for first-time customers? Or maybe you have an amazing, limited-time offer that compels people to take action immediately. Soji Cleaners uses this smart tactic to advertise their cleaning service.

Why this ad works:

  • The “$10 off your first cleaning service” offer attracts new clients.
  • Makes good use of a carousel ad format, which lets you add multiple photos or videos to offer exclusive promotions, encourage interaction, or show off different cleaning services
  • The second slide displays a positive customer testimonial as social proof.
  • Emphasizes “cleaning services that fit your budget” so people know they’ll get affordable cleaning
  • Excellent calls-to-action

Key Takeaway: Discounts and limited-time offers are fantastic strategies to boost customer conversions and drive sales. Choose an ad format that’s best for your marketing goals, brand messaging, and advertising platform. For example, carousel-style ads are perfect for storytelling and showcasing your cleaning services, whereas lead-generation Facebook ads make filling out forms effortless to attract leads.

Final Thoughts: Promote Your Cleaning Services With Attention-Catching Ads

Hopefully, you’ve gleaned valuable ideas from our real-life cleaning ad examples to level up your digital advertising campaign. Remember to set realistic marketing goals to measure your success and determine how long you want to run your campaign.

Explore different advertising platforms to know what works best for your cleaning business, from social media channels like Facebook and Instagram to Google search and display.

Jane Pardo

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