5 Best Cleaning Company ‘About Us’ Examples for Websites

We looked at high ranking cleaning websites and analyzed the about page of the top sites.

6 min read

A collage of Cleaning Company About Us Examples

An About Us page tells your website visitors who you are and what makes your cleaning business better than competitors, from your motivational brand story to your core values and achievements.

It’s the perfect opportunity to express your unique identity and tell people exactly why they should do business with you.

Take inspiration from our handpicked list of engaging About Us pages, and learn essential tips on how to write a killer brand story to convert prospects into loyalists.

Top 5 Cleaning Company About Us Examples

Our top 5 picks of cleaning company websites with excellent About Us pages include MaidPro, Merry Maids, CottageCare, The Cleaning Company, and Spotless Clean by Peter.

Selection criteria: These 5 websites were selected based on their strong Google rankings.

As one of the most frequently visited pages of your website, your About Us page must be well-thought-out and persuasive to earn the trust of potential clients. Explore the following stellar samples of cleaning company About Us pages that effectively build rapport with customers:

1. MaidPro

MaidPro’s About Us page


MaidPro’s About Us page emphasizes why the cleaning company is the best choice in the neighborhood.

Why I like it:

  • After a brief intro, you’ll see a quick, engaging story on how the founder, Mark Kushinsky, established his cleaning business in a 200-square-foot Boston office in 1992. MaidPro now has more than 250 locations in the U.S. and Canada.
  • Heartwarming photos of happy customers, clean homes, and enthusiastic cleaners are visually compelling.
  • The page briefly explains the company’s culture and core beliefs, such as continuous learning and team collaboration.
  • It highlights MaidPro’s outstanding commitment to cleaning homes, guided by their 49-point checklist, to inspire confidence.
  • Calls-to-action sprinkled throughout the page

Key Takeaway: A personal story builds a meaningful, lasting connection. Share your humble beginnings and bare the heart and soul of your company to gain trust.

2. Merry Maids

The About Merry Maids page


The About Merry Maids page has an overall clean, minimalist feel but packs a punch with impactful messaging.

Why I like it:

  • A catchy headline greets you, followed by a short introduction that focuses on benefits like delivering a home that’s spotless and healthy to give you “more time to enjoy life.”
  • The storytelling flows into how Merry Maids was born 40 years ago in Dallen Peterson’s home and how the founder and his family personally cleaned homes—a warm story that tugs at heartstrings. Merry Maids now has more than 500 locations in North America.
  • Quick links to separate pages for additional information, including the company’s history and team member stories, to avoid a chunky, cluttered layout
  • Unique selling propositions and special offerings, including a 24-hour worry-free guarantee and real-time text updates
  • Impressive national awards that cement Merry Maids’ reputation as a trusted brand
  • Emphasis on vetted and background-checked employees, plus complete insurance coverage, for every client’s peace of mind
  • Strategic calls-to-action and a floating live chat button for convenient communication

Key Takeaway: Short yet persuasive About Us page sections make reading a breeze. If you have more to say, add links to pages with more comprehensive details, like a deeper dive into your company’s history.

3. CottageCare

CottageCare’s About Us page

CottageCare’s About Us page

CottageCare’s About Us page punctuates the company’s core values: “Act justly. Be generous. Walk humbly.”

Why I like it:

  • CottageCare’s rich, decades-long history builds credibility. Readers learn about Tom Schrader, a well-respected pioneer in the professional house cleaning industry, and the success of his family business as an ever-growing enterprise in North America.
  • Videos of founder Tom Schrader and a tour of the CottageCare headquarters, along with clear photos of the corporate team, are visually engaging.
  • Emphasis on why people choose CottageCare over others, including the company’s eco-friendly service and clean-sweep guarantee
  • Effective calls-to-action

Key Takeaway: Crisp videos and images catch the eye, encouraging readers to stay longer and explore your cleaning services.

4. The Cleaning Company

The Cleaning Company’s About Us page


The Cleaning Company’s About Us page gives off a personal and intimate feel.

Why I like it:

  • The emphasis on a pet-friendly service, along with an adorable photo of a dog, is a perfect hook for pet owners.
  • Below a crisp, stunning photo of the owner, Defne, is a short profile describing her background and experience, including her management roles in luxury hotels and restaurants for added credibility.
  • The page highlights the cleaning company’s environmentally conscious services, work guarantee, and solid reputation as a local cleaning company in Charlottesville, Virginia.
  • Strategic calls-to-action

Key Takeaway: Show what makes you different and trustworthy, whether you’re offering pet-friendly cleaning services or using eco-friendly cleaning products.

5. Spotless Clean By Peter

Spotless Clean By Peter About Us Page


Spotless Clean By Peter’s About Us page is simple and easy on the eye.

Why I like it:

  • A large banner summarizes exactly what’s in it for potential customers, from flat-rate pricing and discounts to no-contract, fuss-free cleaning services.
  • Below that, Peter’s story unfolds, starting with his experience working for Hilton brand hotels in the housekeeping department that nurtured his passion for cleaning.
  • Clear statements of the company’s mission, vision, and work culture
  • Emphasis on 24/7 customer support, including phone, email, SMS, and chat support

Key Takeaway: Adding your mission statement, which is typically one to three sentences long, will give potential customers a better idea of your cleaning company’s goals.

3 Quick Tips to Create an Amazing Cleaning Company About Us Page

An excellent About Us page focuses on your brand identity, emphasizes what sets you apart, and makes it easy for customers to book your services.

1. What’s your story?

Introduce your cleaning business in a way that piques interest. Your customers want to know who you are, how long you’ve been running your cleaning business, and why you’re in the cleaning industry.

  • Tell your real story, letting your personality shine through. If you’re a startup, mention how your business was born, the challenges you went through, and your vision.
  • The core values of a cleaning company are your deeply held principles that guide your entire company’s actions, whether you focus on integrity and honesty or provide unparalleled commitment to outstanding customer service.
  • Introduce your important team members, ensuring you create a heartwarming image of a happy workplace that cares about every employee.
  • Add high-quality, professionally taken visuals. Showcase your uniformed cleaners in action and group photos.
  • Share a good story about the positive impact of your cleaning business on others. Positive social proof, like glowing customer testimonials, and your community involvement, like local charity volunteer work, will win the hearts of prospects.

2. What makes you stand out?

Highlight your unique selling proposition to outshine competitors. You want to make your cleaning company as memorable as possible.

Spotlight notable achievements like local and national awards or industry-topping social scores (Google, Yelp, or other social ratings) that emphasize your service excellence.

3. What cleaning services do you offer and where?

Be clear about the services you offer and your service areas, whether you provide residential cleaning for apartments within the city or specialize in commercial cleaning statewide. Include a short description of unique benefits that will wow customers and seal the deal.

  • Add a call-to-action to the right places, like below a list of your cleaning services.

Pro Tip: Use content writing and editing tools, such as Grammarly, Hemingway, and ProWritingAid, to improve the overall quality of your content.

Final Thoughts: Establish Credibility With a Well-Crafted About Us Page

With our examples and tips above, you’ll soon create an attention-grabbing About Us page that truly resonates with your target audience, ultimately convincing them to book with you.

Keep everything concise and easy to digest. And don’t be afraid to get creative! Keep tweaking the page as your cleaning business grows.

So, go ahead and give your prospective clients a peek behind the curtain. The more people know you, the more they will like you.

Next, discover the best cleaning blog ideas to drive traffic to your website and boost conversions as part of your digital content marketing strategy.

Jane Pardo

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