Top 5 Newsletter Sponsorship Examples Plus Free Calculator
I’ve curated 5 impressive newsletter sponsorship examples to inspire your next campaign. Plus, use my free calculator to estimate newsletter sponsorship rates and plan effectively.
I’ve collected amazing newsletter sponsorship examples to show you what works.
Below, you’ll see proven newsletter sponsorship samples with measurable results. I’ll also provide a free pricing calculator plus a price list to give you an idea of newsletter marketing costs.
Let’s get started!
5 Examples of Impressive U.S. Newsletter Sponsorships
In a newsletter sponsorship campaign, an advertiser pays a creator to promote their brand through strategic placement in an email newsletter.
It’s where your marketing message gets VIP treatment straight into someone’s inbox (no bouncer required).
Newsletter sponsorships offer an excellent opportunity to connect with niche audiences, convert subscribers, and drive sales. Litmus reports that email marketing ROI is around $36 per dollar spent!
I’ve handpicked these examples to inspire you, whether you’re promoting your drone business or pest control company.
1. HubSpot in The Rundown AI Newsletter
The Rundown AI is one of the fastest-growing daily AI newsletters today, with 750,000+ active subscribers, a 43.5% average open rate, and 3,000+ new subscribers daily.
Their average main ad gets around 1,500 to 3,000 clicks.
Sponsor: HubSpot is an all-in-one platform for customer service, marketing, and sales.
Ad Type: Main ad with top-of-email placement, a logo at the top, 400-character text, and an image
Results: 5,915 clicks and strong brand recognition
Why I love it:
- Visually appealing with an eye-catching image
- Concise and compelling copy (Think: TikTok attention span meets MBA-level messaging)
- Clear CTA
- A solid value proposition that encourages clicks
2. Motley Fool in the Milk Road Newsletter
Milk Road features a well-established crypto newsletter with 330,000 subscribers, a 41% daily open rate, and a 2 to 4% average click-through rate (CTR).
Sponsor: Motley Fool offers financial advice to investors.
Why I love it:
- Great copywriting backed with compelling statistics
- Clear CTA with an irresistible offer
- Simple, no distractions
3. Bland AI in the TLDR Newsletter
TLDR is a daily newsletter featuring startup, tech, and programming stories with a massive 1.25 million subscriber base.
It boasts an impressive 45% open rate and gets 1,000 to 4,500 clicks on average.
Sponsor: Bland AI uses human-sounding AI for inbound and outbound phone call automation.
Results: 20,000+ clicks and numerous leads, contributing to brand awareness, market penetration, and investor interest, through 3 sponsored newsletters
Why I love it:
- Attention-catching headlines
- Clever copy with strategic, bold words that draw the eye
- Solid CTAs
4. Destiny (DXYZ) in the Alts Newsletter
Alts.co is a thriving community of active alternative investors.
Its newsletter, Alts, has 200,000+ subscribers, a 42% open rate, and a 1.5% CTR.
Sponsor: Destiny is the world’s first ETF for pre-IPO shares.
Ad types: Deep Dive (an entire issue dedicated to the sponsor, costs $5,000) and Sunday Edition (a weekly exploration by Alts CEO Stefan, costs $3,000)
Results: 3,000+ clicks and 1,000 monthly organic leads, winning Google’s algorithm
Why I love it:
- Intriguing headline (an essential element in high-converting newsletter sponsorship examples)
- Solid statistics
- Eye-catching imagery
- Well-researched, precision-targeted copy
- Clear CTA
5. Gamma in the Rundown AI Newsletter
Sponsor: Gamma is a free AI tool that creates lovely presentations in minutes without requiring design or coding skills.
Ad type: Middle-top ad in the email with 400-character text, an image, and a step-by-step style
Results: 4,914 clicks and massive brand recognition
Why I love it:
- Attention-grabbing headline (capturing attention fast like a puppy video!)
- Fun, engaging visuals
- Fluff-free copy with easy-to-understand instructions, effectively guiding readers on what to do next
- No clickbait tactics
Newsletter Sponsorship Rates
There’s no one-size-fits-all formula for newsletter marketing costs.
Creators charge differently for newsletter sponsorships based on these factors:
- Subscriber count
- Click-through rate
- Open rate
- Niche/industry
- Audience engagement
- Ad placement exclusivity
- Ad format
Common pricing structures include:
- Cost Per Click (CPC): Advertisers pay for each ad click.
- Cost Per Mille/Cost Per Thousand (CPM): Advertisers pay for every 1,000 subscribers. This is the most common pricing structure for newsletter and podcast sponsorships.
- Cost Per 1,000 Opens (CPO): Advertisers pay per thousand newsletter opens.
- Flat Fee: Advertisers pay a fixed amount regardless of subscriber count, opens, or clicks.
Small newsletters with fewer than 50,000 subscribers may charge $100 to $900, while industry giants like TLDR charge anywhere between $1,000 and $20,000+ per ad.
On average, newsletter sponsorship rates vary between $1 and $5 per click.
Look at these newsletter ad rates to get a better idea:
| Publication | Sponsorship Cost | Subscriber Count | Newsletter CPC Estimate |
| TLDR | $6,000 to $18,000 | 5,000,000+ | $4 to $7 |
| Harry’s Newsletter | $7,500 | 115,000+ | N/A |
| Ben’s Bites | $2,000 | 70,000 | $1.91 |
| MoneyWeek | $2,429 | 85,000+ | $4.73 to $10.13 |
| Internet Is Beautiful | $900 | 10,000+ | $1.22 to $1.65 |
| Air Traveler Club | $795 | 110,000 | $7.95 to $10.75 |
| The Mommy | $295 | 41,000+ | $3.47 to $4.69 |
| Newser’s Daily Rundown | $250 | 250,000 | $2.17 to 2.94 |
| Hacker News Digest | $135 | 10,000+ | $3.85 to $5.21 |
Pro Tip: While CPM is the most common newsletter sponsorship pricing structure, I recommend using CPC to evaluate a newsletter and estimate your campaign’s expected performance. Request relevant, engagement-focused data from the publisher, including click-through, open, and conversion rates. Think of it like first-date due diligence, but for marketing.
Newsletter Sponsorship Calculator
Use my calculator below to get an idea of newsletter sponsorship advertising rates:
Remember: Actual costs vary. Some creators use a performance-based pricing structure, combining different metrics, for better fee estimation accuracy.
Launch a Successful Newsletter Sponsorship Campaign!
Ready to boost your brand’s visibility? Take inspiration from the newsletter sponsorship examples above and partner with a reputable publisher to promote your business and achieve better ROI.
Professionalism and a fast response are a must!
When done expertly, newsletter advertising generates leads, drives sales, raises brand awareness, and brings traffic to your website/event. Plus, it establishes trust and credibility with your target audience!
